Question: Is The Top Of The Mind?

What does the idiom off the top of your head mean?


If you say something off the top of your head, you say it without thinking about it much before you speak, especially because you do not have enough time.

It was the best I could think of off the top of my head.

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What is top of mind in marketing?

In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category.

How can you increase brand awareness?

For some simpler yet effective ways of building brand awareness, you may want to:Create a custom hashtag for Instagram.Participate in or sponsor local events.Post regularly to social media using your brand voice.Run display ads on the Google Display Network.

Can’t think of anyone off the top of my head?

If you say something off the top of your head, you say it without thinking about it much or without trying to check it or find out more facts about it. I can’t remember off the top of my head the date of the wedding. I’m thinking off the top of my head here.

What are the benefits of brand awareness?

Brand awareness is often the first step to driving performance-marketing goals, such as leads and sales. Make people more aware of your brand — especially by targeting relevant, high-quality audiences — and you increase your chances of generating conversions and dominating your market.

How can I use top of mind in a sentence?

Top-of-mind sentence examplesWith any dating activity or youth oriented event, safety needs to be top of mind. … Branding helps achieve the level of top-of-mind awareness needed to help your business stand out.More items…

Why is top of mind awareness important?

The Importance of Top of Mind Awareness Top of mind awareness is strongly correlated with brand loyalty. Customers get into habits and often choose something that’s familiar to them. When you have top of mind awareness, there’s less need to advertise and promote. Of course, you’ll still need a marketing strategy.

How can I stay at the top of my mind?

Here are some market-proven strategies for staying top-of-mind in genuine, relevant ways.Dedicate Time. … Handwritten Notes. … Commit to Social Media. … Beef Up Your LinkedIn Profile. … Provide Useful and Beneficial Information. … Marrying Networking and Top-Of-Mind Strategies. … Remember Details Outside the Business Relationship.More items…•

What means brand awareness?

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.

What is unaided awareness?

Unaided brand awareness definition: A measure of the number of people who express knowledge of a brand or product without prompting (brand recall).

What does top of mind mean?

(idiomatic) Foremost in one’s thoughts; of greatest concern or priority.

How can I be the top of my mind brand?

Here are five ways to achieve “top of mind” awareness in your product marketplace:Find your unique selling proposition. Consider what makes your company special. … Be proactive. … Use consistent branding. … Use multiple touches and multiple channels. … Be useful.

What does front of mind mean?

You may or may not have heard the term front of mind before. It’s generally used to describe the first person or brand that comes to mind, when someone thinks about a topic. … When they need whatever you provide or need help from someone in your industry, your name needs to pop into their mind first.

What are the 5 stages of brand recognition?

Here are the 5 levels of brand recognition and how you can build your business to improve it:Brand rejection. If someone associates your brand with something negative, they will purposely avoid your product. … Brand non-recognition. … Brand recognition. … Brand preference. … Brand loyalty.

What is spontaneous brand awareness?

Spontaneous Awareness (or Unaided) defined as a measure of how many respondents – expresses in a percentage – can quote a brand name without any assistance. The 1st mentioned of Spontaneous Awareness is called Top of Mind (TOM).

Where does off the top of my head come from?

Origin of Off the Top of My Head This is the imagery that comes to mind with this expression. This idiom originated in American in the mid-1900s. People typically say this before sharing their initial reaction to something, a rough estimate of a figure, or their first ideas.

What is another name for the top of your head?

crownThe crown is the top of the head, or the whole head. The top part of the skull; the top of the head.